We grow together!

Devoted to products for the youngest!

The business philosophy of the company Jamax M is simple and is based on the principles of safety, satisfaction and trust alongside continual product improvement and professional and personal advancement.

Our brands

The Jamax M range comprises its own brands and imported brands of traditional wooden toys and puzzles for children, as well as baby food and baby care products.


We work with high criteria in mind and are determined to better understand and meet the needs of our partners and market. Open communication and our constant wish to improve ensure that Jamax M brings positive energy and a recognizable style to its brands, both on the domestic and foreign market. All our products meet high criteria for quality and safety and are in line with European safety standards.
More about our brands

Our team

“Play is child’s work” and our job is to concern ourselves with it being as beautiful, safe and as a good as it possibly can be. ljudi Our team is made up of young and ambitious people, dedicated to their work and continual professional advancement. We all share a passion for creating educationally valuable games for children and products for feeding babies, playing with them and calming them down. Over the years our team has also gained a large number of professional associates - psychologists, pedagogues, doctors, educators, artists and designers.
More about our team



The international toys fair

The company Jamax M is for the first time exhibiting its Pino Toys and Elfi brands at the world’s largest toy fair in Nuremberg from 29th January to 2nd February 2015. The international fair will be the ideal opportunity to introduce potential partners from around the world to our brands.


New websites

With a view to achieving the best and most successful work, marketing and sales, new websites for the companies Jamax M and Pino Toys have been made in cooperation with the Internet agency Like Media.



With our Elfi brand we have developed and offered the market a quality and diverse range of equipment for feeding, caring for, entertaining and calming babies. Elfi products are made in line with European standards and meet highly strict quality and safety criteria.

The river of humanity restores and purifies itself in children.

Ivo Andrić